Petram PLC introduce three different sizes MAGGi food seasonings to Ethiopian market

By Dereje Berhanu

ADDIS ABABA, Ethiopia- The Maggi culinary brand has announced that it would introduce three new lines of Maggi seasoning in addiotn to its chicken tablets in attempt accommodate budgets of all Ethiopians households.
The new products come with a chicken flavor explains Mr. Alexander Tjulkin, Business Manager for Maggi in east Africa.

“ we have decided to introduce this new recipe because it better corresponding to the Ethiopian food culture than other products, additional products will be introduced in the coming month to complete the range and even better respond to Ethiopian consumers’ expectations”, said Tjulkin.
There are three sizes available for this new line; one tablet sachet, two tablet sachet and a six tablet multi pack. The new package according to the company is in response to consumer complaints that they could not afford to buy a multi pack and thus the new packaging will allow better choice in the volume of purchases.

The MAGGI Company was created over 100 years ago in Switzerland by Mr Julius MAGGI, to produce dehydrated food aimed at providing factory workers with nutritious and easy to prepare meals. In 1887, MAGGI liquid seasoning was introduced in the market in 1889 at first MAGGI cubes and tablets were reproduced. The MAGGI company was merged with nestle another swiss company in 1947 Today the MAGGI brand covers all sorts of cooking aids and ready to cook dishes some 7.5 billion MAGGI cubes are sold per year around the globe Nestles is food and beverage and also coffee ice cram water chocolate dairy product and pet food. The Nestle Egypt representative office in Ethiopia was opened in 2006 distributed by petram PLC